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Veuve Clicquot to use champagne from shipwreck in its marketing

by Champagne on December 9, 2010

Champagne house Veuve Clicquot and the Government of Åland has signed an agreement specifying that Veuve Clicquot will create a “Room of Åland” in its visitors center. In return Veuve Clicquot will be allowed to use the champagne from the shipwreck for marketing purposes. One of the champagne bottles will be deposited (free of charge) in the care of Veuve Clicquot. However, Veuve Clicquot will be responsible for all costs associated with the bottle.

Source: Ålandstidningen, http://www.alandstidningen.ax/article.con?iPage=1&id=24788

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