The local government has been working on a strategy on how to deal with the world’s oldest champagne and beer. A strategy is just another name for a long-term plan. The government wisely (or indecisively) came to the conclusion that when there are almost an indefinite number of unknowns it is better to have ambitions than a strategy written in stone. Below is a translation that – to the best of our abilities – tries to capture the essentials of the formulated ambitions.
The overall ambition is to maximize the short and long term as well as direct and indirect economic and marketing effects for the Åland Islands. Every decision should be preceded by a “cultural historical” analysis.
The local government declared the following ambitions:
- Five bottles will be preserved for posterity in museums (unless circumstances change)
- The local government will work together with other state authorities to make it possible to divest the champagne bottles in a series of open auctions. Well in advance before the first auction the government decide how many bottles will be sold during a given time frame.
- The local government will pursue other courses of action than just open auctions. The government will work towards encouraging recurring events to be arranged on Åland.
- The local government aims to develop a new commercial “champagne product”, in which the champagne from the shipwreck is one ingredient.
- The local government has analyze one bottle of beer. The purpose of the analysis is to gain chemical information that will make it possible to recreate the beer. The local government aims to commercialize the beer recipe/analysis by offering it on the open market for production, marketing, and selling of a recreated beer. The purpose is to support development of business and society on Åland.
The net revenue will be earmarked for maritime historical and maritime archaeological as well as environmental causes with regards to the Baltic Sea.
Source: http://www.regeringen.ax/.composer/ls-prot/UTB/2010/U4010P08_171110.html
What would you ad to the list?
